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LIVES OF THE LIGHT BRIGADE
The E.J. Boys Archive

Last modified 9 October 2026
Added.

IN PROGRESS - NOT FOR PUBLICATION

THE CHARGE & CHARGERS IN ADVERTS



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Watson's Matchless Cleanser



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There may be better images in the "ADVERTS & CHARGE" folder on the Black external drive.

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  • Watson's Matchless Cleanser [small ad, suggesting readers send off for Charge poster]
  • And this must be the poster you sent off for [must find!]:

    "A Victorian poster advertising 'Watsons Matchless Cleanser', Sold for £2,350 inc. premium
    County Sale
    25 Apr 2006, 10:00 BST
    Leeds
    A Victorian poster advertising 'Watsons Matchless Cleanser', the poster portraying The Charge of the Light Brigade and Tennysons Poem which has been adapted to promote 'The Matchless Cleanser', a poster for 'Invincible Soap', three posters for Doctor Lovelaces Soap contained within their original frames and a poster advertising Hodgson & Simpsons 'Queens Honey Soap' depicting Queen Victoria riding in the State Coach.

    [Source: Bonhams: "A Victorian poster advertising 'Watsons Matchless Cleanser'", date? 2006? [sadly, no images were showing 8apr2018]]

  • NB: Check also "CHARGE WATSONS MATCHLESS SOAP" folder on hard drive, where there is e.g. Matchless postcard image.]



    Worthington Best Bitter

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    WORTHINGTON BEER = "CHARGE-ADVERT-Worthington Best Bitter - Charge of the Light Brigade (1986, UK) [Low, 360p].mp4"

    [Clip from 1968 film. Nolan, bearing an order, gallops up to Lucan and Cardigan...]

    Lucan: "It says here there's a Worthington Bitter pub at the end of the valley."

    Cardigan grunts: "Well, what are we doing here, then."

    Cardigan: "Right, lads, here we go. Last man there gets 'em in. Chaaaarge!"

    Voice over: Worthington Best Bitter. Go for it.

    NB Where is the advert for Daan's Backache Kidney Pills (?) featuring 3? 4? veterans?

    Here: allmen/allmenB/allmenB_13LD/badger_g_1545_13LD.html

    George Badger, Matthew Holland, Patrick Doolan and Henry Mugg featured in an advertorial for "Doan's Backache Kidney Pills", in the Sunderland Daily Echo, 25 March 1903. It is likely this appeared elsewhere. Their crudely engraved portraits, each enclosed in an oval mount, emphasises their medals. In the accompanying article, each man describes how the arduousness of their military lives had severely damaged them, but "Doan's Backache Kidney Pills" soon put them right again. Notice George Badger's pain was "like a sword thrust".

    MORE adverts remain to be listed here - search for folder: "ADVERTS & CHARGE" on Black external drive, e.g.

    Price's Candleworks

    Huntley & Palmers, 1939



    "'Fame...' Victory through courage. The charge of the Light Brigade 1854. Success through quality. Huntley & Palmers founded 1826.

    ...specially recommended Violets Chocolate Biscuits. Empire Assorted. Standard ? Assorted" Huntley & Palmers, 4 November 1939

    Notice the context of news from around the world across the whole page. It is of course the [second month? war had been declared...] early years of the world war. The Old Master-style frame around ? painting of the "Roll Call", which depicts... largely destroyed but not defeated....Psition of advert...a "classic" image set on white space...light amidst grey newsprint...Bottom right...summary...a company that's lasted more than 100 years...eat chocolate and biscuits...both H&P and the LB united by the word "Fame..."

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    Sapolio

    After Eight, 1976

    EJB: In December 1976 an advertisement appeared in the Radio Times for a brand of chocolate sold in an envelope type of pack. The theme of this advert was based on illustrations of old postal envelopes and covers. One of these was addressed to "Troop Sergeant Major J.B. Forbes, 4th Light Dragoons, Balaclava Camp, Crimea." Enquiry of the advertising agent revealed this to be only the envelope - there was no letter. (See copy of this in the 4th Hussar file.)



    Top right: "Envelope received after the Charge by a member of the Light Brigade, 1955." Advert for After Eight chocolate, Radio Times, [date?] 1976

    [PB: I chanced upon the image above on the internet - it is not the one in the archive. FIND and, if better, substitute.

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    MAYFAIR'S SADDEST & MOST DEPRESSING RESTAURANT 26May1965

    Corbin Bikes

    Digestive Tea Cards

    Watson's Matchless Cleanser c.1904

    NB Nunnerley advertised his own tailors shop in his autobiographical booklet

    V STRANGE PERSONAL AD about JH PENDRAGON 24apr1975.png



    http://chargeofthelightbrigade.com/furtherinfo/health_to_britains_heroes/health_to_britains_heroes_badger_doolan_mugg_holland_images_1to2.jpg. Click to enlarge. . Click to enlarge.

    Advertorial for "Doan's Backache Kidney Pills", featuring George Badger, Patrick Doolan, Henry Mugg, and Matthew Holland, published in the Sunderland Daily Echo, 25th of March 1903.

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    THE LAST MAN TO COME OUT OF THE CHARGE

    We only wish space admitted of our publishing in full the remarkable and cleverly-written narrative of the Balaclava Charge, told by Mr George Badger, a native of Shrewsbury, now living at 3, Freeman Street, Inkerman Street, Wolverhampton, who served in the 13th Light Dragoons (now known as the 13th Hussars).

    In his graphic description of the engagement, Mr Badger says:

    "When Lord Cardigan received the order to charge and take the guns, he replied, 'I shall lose all my Light Brigade!'"

    Mr Badger was twice wounded, yet he struggled on, only to be wounded a third time by a Russian sword thrust. Misfortune still dogged his footsteps, and his horse was killed under him by a shell. How he escaped with his life he never knew. Mr Badger was the last man to come out of the historic charge.

    When peace was declared he returned to the Curragh Camp (Ireland), but with his typical British pluck he shortly afterwards volunteered for service in India, and went through the Mutiny. Mr Badger speaks in glowing terms of Miss Nightingale, and her great work amongst the wounded.

    What Mr Badger says.

    "The hardships and privations of a soldier's life told on my health in the end, and for years I suffered from kidney complaint. There was a severe pain in my back; it was like a sword thrust. I could not stoop, or rise after sitting, without terrible pain. The there were serious organic disorders; I cannot refer to them here, but they are what every doctor recognises as certain signs of kidney complaint.

    After a while my general health was upset by this kidney trouble; my back, aching all night, kept me awake, and there was no ease in any position. I was troubled with dizziness and languor; my appetite was bad.

    A friend urged me to try your Doan's Backache Kidney Pills. I felt better after the first box, so I went on with the medicine, and after using a few boxes I was very thoroughly cured."

    "GEORGE BADGER"

    For further information, or to express an interest in the project, please email the editors, Philip Boys & Roy Mills, via info@chargeofthelightbrigade.com